What is a Newsletter?
“A newsletter is a periodic information update that a company, an institution (public or private), an association or a workgroup sends to a specific target, such as users, customers or members, updating them on its activities. Born in paper form, today it is mainly sent by e-mail. The sending frequency is variable: for example, it can be daily, monthly or even non-periodic."
Difference between DEM and Newsletter?
The newsletter is not to be confused with the DEM, or Direct E-Mail Marketing. The latter do not have a periodic cadence, but are sent to a specific target, to promote a specific service or product or a particular offer of the period. The purpose is therefore purely commercial and not informative, and is to convert as much as possible to the purchase.
Why keep a newsletter?
Mainly for three main reasons:
1. IMPROVE THE COMPANY IMAGE:
Periodically sending communications on topics of interest to your audience helps improve and strengthen the corporate image. By offering advice and promotions, the user is led to buy to "thank" for the exclusive offers and free advice received. An interesting and well-curated newsletter will positively influence the customer's perception of you.
You can also notify them of closures, changes of headquarters and news relating to the company. This way your customers will be able to follow you and see other "faces" of your company.
2. MAKE YOUR COMPANY AND YOUR OFFER REMEMBER TO YOUR CUSTOMERS
Let your customers know that your blog is active and you always have news and advice. It is also a way to never be forgotten and to keep interest in your website and therefore your company and your offer high.
3. BRING TRAFFIC TO YOUR WEBSITE AND BLOG
A well-positioned website in search engines is very important. It allows you to be traced faster by loyal customers or discovered by new potential customers. However, it is important that the contents follow the SEO rules and attaches the links of your articles to the newsletters, ensuring visits to your site can improve your positioning in search engines.
Rely on an expert copywriter to curate and manage your newsletters.
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